![]() If you already have an email address that you've been using since you established your business, it's perfectly reasonable for you to not want to change your address-as your customers are familiar with it. The sender name in all outgoing emails will always be your store name. NOTE: It's important to note that only the sender address is changed for the aforementioned inbox providers. Here are the inbox providers we currently do this for: This has the added benefit of preventing your store's emails being marked as spam by an email authentication measure called DMARC (Domain-based Message Authentication, Reporting & Conformance). DMARC is an email-validation system that determines whether or not an email comes from an authentic source.ĭMARC is one of the main reasons why Lightspeed enforces the use of a Lightspeed-branded email when you use the email services of certain inbox providers for your store. One of the ways that you can ensure consistency in your branding and promote trust is by using your (store's) domain name in your email address. ![]() When your in-store displays, online store, invoices and emails carry your branding and have a consistent look and feel, you can turn your one-time shoppers into repeat customers. Creating consistent branding across each of your customer touch points helps build trust among your shoppers.
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